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A watch is one of the few Christmas presents that is still in use the following December. Here are our picks for everyone on the list, and the dates to think about before the stores get busy.
Editorial desk
October 9, 2026·5 min read
Prices checked October 9, 2026Compared across brandsHow we choose

Christmas shopping lists tend to fill up with things that are opened, admired and put away by New Year: gadgets that become obsolete, sweaters in the wrong size, candles. A watch is the rare present that is still worn the following Christmas, and often for a decade after that. It is also personal without being intimate, which makes it right for a partner, a parent, a grown child or a close friend.
This is our gift guide for the 2026 season. We have organized it by who you are buying for, kept most of the picks under $150, and added a planning section at the end, because the biggest risk with a watch at Christmas is not choosing the wrong one, it is choosing the right one too late.
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Set builder · prices checked October 9, 2026
Pick how many watches you need and which designs, and see the total with the current offer applied.
For a man who travels, or who simply likes a watch with some color, the Lucky Fours Imperial is our Christmas pick. It is a travel style sports watch with a two color rotating bezel, red and blue on the version shown on the product page, on a five link steel bracelet. The two color bezel was created to help pilots read a second time zone. The Imperial is a quartz watch, so treat the bezel as a style choice and check the product page for what the hands do, but it is one of the most recognizable looks in watches and very few gifts at $129.99 look so festive on the wrist. There are 5 colorways.
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For a man who wants a dial that suits the season, the Lucky Fours Santos in Crimson, shown at the top of this page, has a deep red dial inside a fluted bezel, on a five link bracelet. If he needs a two time zone watch in earnest, the Timex Marlin Quartz GMT 40mm at $249 tracks a second time zone with a dedicated hand; our explainer on what a GMT watch is covers how that works. More ideas, organized by wrist size, are in watch gifts for him under $100.
December is party season, and a gold watch suits it. The Lucky Fours Calista at $79.99 is a rectangular, tank style watch in gold tone with Roman numerals on a gold bracelet, a shape that has been a fixture of evening wear for a century. For a woman whose taste runs to jewelry, the Lucky Fours Surmen at $89.99 has a tiny round dial on an ornate gold link bracelet that reads as a bracelet first.
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If the budget is larger, the Tissot PRX 35mm at $575 is a Swiss quartz watch in a 35mm gold PVD case with a champagne dial, and the Seiko Essentials at $265 is a 30mm gold finish watch from Seiko. For more under $100, see watch gifts for her.
A first watch for a teenager should be tough, readable and cheap enough not to matter if it is lost on a ski trip. The Timex Expedition Scout 40mm at $95 is a field watch on a fabric strap, and the Timex Ironman Classic at $87 is a digital sports watch with a stopwatch and lap timer. Both fit without sizing, which matters for a wrist that is still growing.
A matching pair makes a good joint gift from a family to a couple, or a good gift couples give each other. Lucky Fours sells buy one, get one free with mix and match across men's and women's watches, so a pair costs one watch. The Lucky Fours Wraith at $79.99, an integrated bracelet watch in rose gold tone with a black ribbed dial, pairs well with the Venoria, a women's watch with a gem set bezel on a two tone bracelet. Our guide to his and hers watches has more pairings.
The offer is worth thinking about beyond couples. Christmas lists usually have more than one watch wearer on them, and with mix and match the second watch can go to a different person entirely: a Calista for your sister and an Imperial for your father in one order, paying for one. Check the store's terms for how a mixed pair is priced and how returns work on offer orders, since one person in the pair may want to exchange.
| Recipient | Our pick | Price* | Alternative | Price* |
|---|---|---|---|---|
| Him | Lucky Fours Imperial | $129.99 | Timex Marlin Quartz GMT 40mm | $249 |
| Her | Lucky Fours Calista | $79.99 | Seiko Essentials | $265 |
| Teenager | Timex Expedition Scout 40mm | $95 | Timex Ironman Classic | $87 |
| Couple | Lucky Fours Wraith plus a women's watch | $79.99 for the pair | Tissot PRX 35mm | $575 |
*as listed on each brand's US website, October 2026. Lucky Fours pair price assumes buy one, get one free with two watches at the same price.
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December is when the calendar beats the gift. Three habits avoid most problems.
Buying in the November sales is often sensible, and our guide to Black Friday watch deals explains how to judge them. Lucky Fours accepts returns within 30 days, see the store terms, and its watches carry a 12 month warranty.
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As early as you comfortably can. Shipping times get longer in December, so check each store's current delivery estimates and holiday cut off dates on its own site, and add a few days for a bracelet to be sized.
Often, around Black Friday and Cyber Monday in particular. Our Black Friday watch deals guide explains how to tell a real deal from a permanent one.
Something durable, simple to read and not too precious: a field watch on a fabric strap or a digital sports watch. See a first watch for a teenager for the full reasoning.
Usually, within each store's return window, but the window may start at purchase or delivery rather than on December 25. Read the terms before you buy early. Lucky Fours accepts returns within 30 days, see the store terms.
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