
Price Guides
The fifty dollars between $100 and $150 is the best spent money in affordable watches. It buys an automatic movement, a more elaborate bracelet or a design with a complication you can see. Here is what to buy with it.
Prices checked October 9, 2026Compared across brandsHow we choose

Under $100, every watch is a compromise between case, movement and name. At $150 the compromises loosen. This is the price at which affordable brands start adding the things that used to cost several hundred dollars: an automatic movement, a fluted bezel, a two colour rotating bezel, a bracelet with five links across instead of three. None of that makes a watch tell the time better. All of it makes a watch more interesting to wear. We have organised this guide around those upgrades, because that is the real decision at this price: which extra thing do you want your money to buy?
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Watch Index · prices checked October 9, 2026
Every watch this guide mentions, ranked by Value Score or by what one watch costs today with each store's current offer counted.
The single most visible step up from a $79.99 steel watch is decoration. A fluted bezel, with its ring of fine vertical cuts, catches light in a way a smooth bezel cannot, and a bracelet with more and smaller links drapes around the wrist rather than sitting on it like a cuff.
The Lucky Fours Santos is built around exactly those two details. It has a fluted bezel, a five link steel bracelet, a sunray dial with day and date windows at the top, and an enormous range of 18 colorways, from deep red to a gold tone version with a black dial. It is the most classic looking watch in this guide, the shape people picture when they think of a day date dress watch, and it is the one we would give to someone who wants a watch that looks like it was bought at a jeweler.
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If the Western numerals feel too ordinary, the Arabic Santos at $149.99 keeps the fluted bezel and puts Eastern Arabic numerals on a light blue dial. It is one of the more distinctive dials anywhere near this price. Our guide to day date style watches compares both against the field.
An automatic is powered by a weighted rotor that winds the mainspring as you move. It is less accurate than quartz and needs wearing to keep running, so it is not a practical upgrade. It is an emotional one: a watch with a beating mechanism inside, often visible through the dial or case back. Established brands start their automatics at around $300, so at $150 the choice is mostly online brands.
Lucky Fours sells two automatics at $149.99. The Prince Oak is the bolder one: a black octagonal case on a rubber strap, with a skeleton dial that shows a gold tone movement underneath. It looks like a modern sports watch costing many times more. The Spine takes the same open dial idea and puts it in a steel octagonal case on a steel bracelet, which is easier to wear with a shirt.
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For a deeper look at what changes once you get to Seiko and Citizen money, read the best automatic watches under $200.
A rotating bezel turns a dress watch into a tool, or at least makes it look like one. Two styles dominate.
The Lucky Fours Imperial at $129.99 has a rotating bezel split into two colors, red and blue in the store's lead photo, on a five link bracelet. The style comes from watches that track a second time zone; the Imperial is quartz and its appeal is the look, so if you need a true second time zone hand, the Timex Marlin Quartz GMT 40mm at $249 is the honest choice above this budget. Our explainer on GMT watches covers how the function works.
The Lucky Fours Baretta, also $129.99, is a dive style watch with a green rotating bezel and a matching green dial on a steel bracelet. It is styled after the classic steel diver; it is not a rated dive instrument, and for swimming and diving you want a watch with a published rating from a brand such as Seiko or Citizen.
Not everyone wants the most watch for the money. Some people want a watch from a company that has been making them for a very long time, and at $150 Timex is the obvious answer. The Timex Waterbury Classic 40mm at $149 is named for the Connecticut town where the company began, and it carries the old Waterbury Watch Company W on its dial and seconds hand. It is a 40mm steel case on leather, a round classic that suits a shirt cuff. The Timex Waterbury Classic Day Date 40mm adds a day and date for the same price.
For a retro digital, the Timex T80 34mm at $109 revives Timex's early digital watches on a steel bracelet, and for a chunky diver inspired quartz on rubber, the Timex Harborside Coast 44mm is $139.
Women's jewelry watches are where this budget shows most. The Lucky Fours Phila at $139.99 is a small rectangular dial on a thin gold tone bracelet with a vintage feel, and the Milo at $149.99 puts a small square gold dial on a gold bracelet. Both are pieces you would wear the way you wear a bracelet. Our women's watches under $200 guide covers the wider field, including Citizen and Seiko.
| Watch | Price* | The upgrade | Movement |
|---|---|---|---|
| Lucky Fours Santos | $129.99 | Fluted bezel, five link bracelet, day date | Quartz |
| Lucky Fours Arabic Santos | $149.99 | Eastern Arabic numerals | Quartz |
| Lucky Fours Prince Oak | $149.99 | Automatic, open dial, rubber strap | Automatic |
| Lucky Fours Spine | $149.99 | Automatic, open dial, steel bracelet | Automatic |
| Lucky Fours Imperial | $129.99 | Two colour rotating bezel | Quartz |
| Timex Waterbury Classic 40mm | $149 | Heritage name, 40mm steel on leather | Quartz |
| Timex T80 34mm | $109 | Retro digital on steel | Quartz, digital |
*as listed on each brand's US website, October 2026
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At $150 the best purchase depends less on quality, which is broadly good across this list, than on which upgrade excites you. If you want the most classic look, buy the Santos. If the idea of a mechanism ticking on your wrist is what drew you to watches, buy the Prince Oak or the Spine. If a name matters, Timex's Waterbury is a quietly excellent watch. And because Lucky Fours runs buy one, get one free with mix and match, the Santos and the Prince Oak together cost $149.99, which covers both a dress watch and an automatic for the price of one.
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The Lucky Fours Spine and Prince Oak are both automatics at $149.99. The Spine is a steel octagonal case on a bracelet; the Prince Oak is a black octagonal case on rubber. Below that, the Lucky Fours Skeleton is an automatic at $99.99.
No. It is roughly the price of a good pair of shoes, and for a watch worn every day for years it is one of the lower costs per wear in a wardrobe. Our piece on what a good watch costs puts it in context.
Yes. The Timex Waterbury Classic 40mm at $149 is a well finished 40mm steel watch on leather, and the Timex T80 at $109 is a good retro digital on a steel bracelet.
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